26,000
ONLINE
400
IN THE ROOM
71%
FULL VIEW
Challenge
Making sure the remote audience never became the lesser half of the room.
Idea
Design the broadcast as an experience of its own, not a recording of the stage.
Experience
Choices made by the online audience changed the lighting and content on stage in real time.
Execution
A three-camera live gallery synchronised with the digital layer to the second.
Impact
71% of the online audience watched to the end; the sector average is 38%.