11
CITIES
78K
VISITORS
34%
ENGAGEMENT LIFT
Challenge
To make one build repeatable across 11 venues and climates.
Idea
Rather than putting the product in a window, put the person inside how it is made.
Experience
A three-station sensory route ending in a keepsake personalised on the way out.
Execution
48-hour build and strike, a modular transport system, field team training.
Impact
Double-digit growth in channel sales; 9,000+ pieces of user-generated content.