64,000
VISITORS
2
DAYS
28
ACRES
Challenge
To stop queues and crowding from becoming part of the experience on a site running two stages at once.
Idea
Make the programme a route walked through the site, not a list.
Experience
Transitions between stages were carried by three corridors marked in light and sound.
Execution
Live density monitoring, a 40-person field team, a stage-change plan run to the minute.
Impact
Average dwell time of 5.5 hours; a 40% rise in second-day ticket sales.