Congress & summit 2025

We turned a two-day corporate conference into an experience map where each attendee charted their own route.

2,600 DELEGATES
38 SPEAKERS
92% SATISFACTION

Challenge

To carry attention into the second day of a content-heavy summit.

Idea

“Experience routes” instead of an agenda: every attendee builds their own story.

Experience

Three experience zones off-stage, a live data wall, and matchmaking-based networking.

Execution

Hybrid broadcast, multilingual interpretation, 14 parallel sessions run as one flow.

Impact

86% attendance on day two; a third of registrations became early demand for the next edition.